Taking Care of Yourself as a Brand

Recently, I've come across the idea of branding myself more and more often. I read somewhere that in the 50's the idea was relayed as "Image is Everything" and in the 70's (which I happen to remember) it was called "Dress for Success."

So I'll be in the pursuit of branding myself and discovering what it means and how I can get myself onto the next level. I no longer want people to think of me as just a project manager. I want people to talk positively behind my back and say to each other that She is the following at whatever she touches:

- consistent
- reliable
- a problem solver

I'll also work towards being identified with my company's goals. I believe that would be another great branding to add to myself. That way I will remain unforgettable to my co-workers and my mangement.

Just remember that as in every aspect of one's life, in your career, you must take care of yourself first. We can not rely on the company we work for, or our managers to do it for us. Go ahead and create that "Pick ME!" identity.

I believe, if we all work towards those qualities that we need in a co-worker, manager or subordinate such as: Being reliable, trust-worthy, producing high-quality work, being excellent at what we do and be an expert in our subject matter - you'll acheive that special branding!